How to Leverage Customer Stories in Your Marketing

Camille: Data and data narratives as a great place to start. Darren Alpert asks how do you leverage customer stories in your marketing your content. I tell our founders who are just starting to explore content that in order for it to really resonate it needs to be either really useful or really emotional. The ideal is to find someone who has the skill of a data journalist but can also understand the story, Camille says.