The Future of Content Marketing

Pacing is key on that yeah yeah okay cool so we have a few more another one from Bridget how do you see content marketing evolving? I'm an avid WhatsApp user and because I have an extended relative network in India and I've been using WhatsApp for ages. One of the things that I love is that there's this new form of like messaging native content which is really inventing it from scratch where you're not just putting like a newspaper image on the New York Times website. How can content be shared among my relatives  is kind of a fascinating question but I don't have a thought on it yet.