How to Find Your Audience and Succeed

I will just say that where it starts for when I am advising some startups in our portfolio about how they can produce things that their audience is going to gravitate to. Producing high utility stuff is what I sort of my go to recommendation. There's a match between what the audience wants and how they want to get it. We've had customers, especially in government where they're conveying information only on paper like in folders that are being passed around department and department. And then you have to actually think about like that's your audience to your point.