How to Measure Efficacy

Sonal: I think my theory about it is that you get an editorial instinct by just doing it like pattern recognition by 10, you know, the stupid 10,000 hours. We're really, we pay a lot of attention to social sharing and have some mechanisms set up on Slack where if anyone that has over 10,000 followers tweets about a piece of our content, we get an alert so that we can keep tabs on how many influencers in the space are engaging with and sharing. It's nice to have as a guideline time on page very important to us. But also for us to see did people find this so valuable that they felt compelled to share it with their community? That