How to Connect With Influencers

How do you connect with those influencer type folks? Is that just by inviting them on the podcast? Like, how do you get connected? That's a good question. I think in our case, and I want to give huge credit to the bigger picture at our firm, which is that the content operation sits in this broader marketing group run by market when walkers. So we had this context of this existing brand of influence that definitely helps.