How to Keep People Engaged With Your Site

When we redesign the site, we really wanted to focus on readability because we do write quite long. The types of things that we found to be most effective is subheads and pull quotes. We don't use pull quotes as much because in our content, which is I think it's like difference is that because you guys do more reported voices in ours as the first person voice, we don't do as many pull quotes. But I do think it's a great feature, but we totally do the scanning and subhead thing.