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The Art of Listening
I think it's really always be listening totally always have to hear because otherwise you don't get good ideas. When people take it too far it becomes crowdsourcing editorial which is the worst thing ever. You need like an editor in chief a de facto editor in chief in every content effort to sort of drive that point of view even if it's taking input. Our biggest hit and my favorite piece was our we chat piece but I'm not supposed to have favorites or all your babies blah blah blah no my mommy saw us when we were kids and now I'm like I think my little brother was her favorite it's become clear just to say that.