Read to Lead Podcast 465: What to Say to Get Your Way with NYT Bestselling Author Jonah Berger
Mar 7, 2023
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Episode notes
Turning Actions Into Identities
- Adding suffixes to verbs to form identity nouns significantly increases compliance and engagement.
- People are more likely to adopt behaviors when framed as becoming a person with that identity.
Shift from Should to Could
- Changing "should" to "could" invites divergent thinking and more creative problem solving.
- "Could" broadens possibilities, leading to better solutions than focusing narrowly on what "should" be done.
Ditch Fillers to Show Confidence
- Avoid using filler words and hedges like "um," "like," and "maybe" as they reduce perceived confidence.
- Speak clearly and pause instead of using fillers; own uncertainty with clear conditional statements.