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465: What to Say to Get Your Way with NYT Bestselling Author Jonah Berger

Read to Lead Podcast

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The Power of Asking Questions

Jonah Sachs: I find questions fascinating. One of my favorite chapters is chapter three, a chapter on asking questions. What are some of the advantages of asking questions to get what you want? And how can we be sure we're asking the right ones to begin with? We often think about questions just ways to collect information but they also shape how we're perceived. They act like a spotlight to direct attention and guide conversation. The opposite makes us seem more smarter and more competent.

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