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465: What to Say to Get Your Way with NYT Bestselling Author Jonah Berger

Read to Lead Podcast

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Using Language in the Right Way Can Increase Your Impact

Jonah: I want to make sure people walk away with the big picture. We spend all this time creating and consuming language, we don't think a lot about the specific words we use. As an avid researcher, I'd love to know what some of your processes are for just organizing all that stuff. Jonah: There's one recording the ideas you have and then second organizing them.

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