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465: What to Say to Get Your Way with NYT Bestselling Author Jonah Berger

Read to Lead Podcast

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The Power of Changing a Single Word in Decision Making

Researchers wanted to see whether a subtle shift in language could make us more creative and help us reach better solutions. They asked people to use the traditional approach of thinking about what you should do, but for a second set of people, they took a very slightly different approach. And that shift is subtle, but it's really important, right? Because what what should does is it focus us on kind of the right answer. There's one right answer. Let me put my blinders on it and think about what's right. What should I be doing? Could opens up our ourblinders a little bit and encourages us to think more broadly,. Think about divergent ideas, different possibilities as a

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