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465: What to Say to Get Your Way with NYT Bestselling Author Jonah Berger

Read to Lead Podcast

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What Does Donald Trump Do as a Great Speaker and Presenter?

Donald Trump is a great salesman of his ideas, whether you like those ideas or hate them. He's been really effective at getting other people to believe those ideas are true and support him in his desire to take action on. What he does is actually very similar to what famous startup founders do,. Very effective sales professionals do. They all do the same thing that he does, which is they speak with a great deal of certainty. When we fill conversational space, when we don't know what we're going to say next, it's easy to buy us time.

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