
465: What to Say to Get Your Way with NYT Bestselling Author Jonah Berger
Read to Lead Podcast
00:00
You Are a Writer, You Are a Speaker
CNN's John Sutter talks with Jennifer Aronson about her new book, "Note Making Mastery" She says people spend a lot of time thinking about the topics they want to talk about. They don't think much about specific words and phrases that can increase their impact at work or home. A few small shifts in language we use can have a big impact on our success, she says.
Transcript
Play full episode