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Michael Horowitz's Franchise Entry
- Michael Horowitz targeted Wingstop after meeting development teams of several big fast food brands.
- He secured seven locations initially, growing remotely while flying out for visits.
Master One Unit Before Scaling
- Don't scale too fast; understand your first franchise before expanding to a second.
- Master multi-unit operations starting at two locations for smoother growth.
Mature vs Emerging Brands
- Emerging brands offer territorial opportunities for franchisees with negotiation leverage.
- Established brands have fewer territories but more resale chances and multi-unit owners willing to sell.