Buying Franchises: A Primer for Searchers
Acquiring Minds
00:00
How to Build a Brand and Get Franchisees
A lot of the franchising game is about recruiting, i.e. selling new franchise locations to the local entrepreneur who's going to stand up that location or territory. Everything is really like starting a second business, so a lot of the founders and CEOs of these small businesses that decide to franchise, it's not easy. Some can do it, but many can't.
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