

S2 E27 - How To Test Messaging and Positioning To Increase Website Conversions
Aug 11, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Is Your Web Site Performing Well?
01:54 • 2min
Is This a Pro Active Experiment?
04:15 • 2min
What's the Performance of the Web Site?
06:16 • 2min
Thetter - Is There a Perfect Copy Test?
08:24 • 4min
The Higher Performing Version
12:53 • 2min
What's Your Key Takeaway From This Experiment?
15:07 • 4min
Are You Using the Same Messaging That Worked for You on the Home Page?
19:23 • 6min