Is Your Web Site Performing Well?

Ashley: I think it's something that is constantly needs to be on the docket of things to evaluate. And so this wholee ment came a bow of looking at the web site specifically. We looked at different site metrics and ggle analytics, like bounce rate,. average time on saam pages, procession, and then conversion rate. The hypothesis was, with testing the message ing, can we improve the sight performance just on that alone? That's where the experiment really kicked off from.