
S2 E27 - How To Test Messaging and Positioning To Increase Website Conversions
Stacking Growth | The B2B Marketing Podcast
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Thetter - Is There a Perfect Copy Test?
Thetter. The process, relatively stays the same. It's actually more packful to test your messaging first a usually messaging has a or a impact when experimenting with so we went with the copy. So experiment with the hero text first, and then also what went below it. One other thing that changed was the c t a button, which i would recommend keeping consistent,. You don't need to do it where it'sn't a bucket of thi enough feet background. And whether you're testing it, you know, by launching and then aing, letting the results in and see if it works.
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