What's Your Key Takeaway From This Experiment?

Saro: I've always thought that best practices are just the same shit that everyone else is doing. So, if our job as marketers is to find a way to stand out from the rest of the field, why on earth should we all be following best practices all the time? Instead, you know, test, let the data tell you the right direction to go,. and throw all the best practices out, throw most of thebest practices out the window. The lessons that you are going to take from it are super and packful, not just for the marketing team, but as the product er, for the entire company.