Introduction

Ashley: I am very excited for each episode, but especially excited for this one because we're trying something new to day. To day it'll be ashley talking about an experiment that she is currently running for one of her clients. We'll do our best to kind o, you know, make sure that we're not calling out any specific brands or names or technologies. And i i think really at the highest level, this particular experiment is all about messaging, positioning and how those a two things are oftentimes kind of conjoined.