Are You Using the Same Messaging That Worked for You on the Home Page?

Ashley Wright: I want to make this accessible to every single company in team size and budget size. Micro tests are going to lead to micro results, she says. She suggests asking someone who's not superfamiliar with your brand to jump on a five minute zoom call where you ask them questions while they're consuming your sight. "Watching them navigate your sight and think out loud is super insitful"