S2 E27 - How To Test Messaging and Positioning To Increase Website Conversions
Stacking Growth | The B2B Marketing Podcast
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The Higher Performing Version
The higher performing version here was the one that actually had more copy and more context around it. And so often in marketing, right where were taught, less is more, you need to be more concise. So just because there's the standard thought that less fields on a form make git better, that's not always the case.
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