Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Introduction
00:00 • 2min
The Bough and Rurn Atkinson Bockdickard Campaign
01:59 • 4min
The Struggles of Advertising for Insurance Brands
05:40 • 2min
The Golden Economics of Price Comparison Websites
07:22 • 3min
The Importance of Longevity in CMOs
10:17 • 4min
The Importance of Marketing in the Insurance Industry
14:31 • 5min
The Importance of Discombobulation in Advertising
19:03 • 2min
How to Nail a Distinctive Brand Asset Through This Transition Period
21:33 • 2min
The Importance of Digital Marketing in an Organisation
24:00 • 3min
The Complexity of Marketing
26:37 • 2min
The Search for Certitude in Marketing
28:48 • 4min
The Importance of Efficiency in Advertising
33:10 • 3min
The Importance of Trustworthiness
36:04 • 3min
The Value of Neurodiversity in Marketing
39:30 • 3min
The Trade-Off Between Exploit and Explore in the Diversity and Inclusion Conversation
42:10 • 2min
The Importance of Diversity in Education
44:26 • 2min
The Importance of Complementarity in the Education System
46:24 • 2min
The Importance of Diversity in Boards
48:11 • 3min
How to Set a World Record in Advertising
51:03 • 3min