The Search for Certitude in Marketing

I think one of the things we've found to sell on marketing is the extraordinary risk of not having a marketing mindset present in the room. I'm passionate supporter of driving advocacy and awareness around neuro diversity so dyslexia dysbraxia autism ADHD etc but it's whole-brained marketing functions because then what you can do is do all that science stuff. There's an existential risk for advertising in that as a medium it's never been less trusted which is a problem. If we are eroding trust in the medium that we need to build trust well that isn't going to end well.