How to Set a World Record in Advertising

The next attempt is with the advertising industry in the UK actually. The idea is that advertising industries publishers media owners can enter a lab team of four and so it's who's the fastest in Adland. We did it last year at the Olympic Stadium raised 100,000 pounds again doing it this year. Each team has to run in the fancy dress of a great advert advertising campaign  and collectively we're looking to break that world record finally.