The Importance of Discombobulation in Advertising

Harvey genuinely put something into each piece he was not phoning these in. There were some subtleties that had to be a dear to so that you know the names that we use were the East Coast, West Coast, things that he wouldn't do. We thank Harvey Kitele enormously and back to your point about Pulp Fiction we did worry that many of our target audience will have never seen the film but they needn't have because with Sipranos and Goodfellers people understood the premise of a fixer. Even though he was cleaning up brains from an accidental shooting in a Chevy his elegant removal of nasty problems is the perfect metaphor for our intent.