How to Nail a Distinctive Brand Asset Through This Transition Period

I think it's a brilliant case study because I think there might be a tendency among the art industry to think that adherence to the kind of Byron Sharp Ritzen school is creatively limiting. We worked with Jenny Rombiak in terms of how do we really nail our distinctive brand assets through this transition period. And you also interestingly do TV B2B advertising don't you which is highly unusual. Yeah well actually for the first time that's one of the transition points in this campaign is that it all comes from one house so we have a direct line for business sub brand if you like and now we're bringing them all together.