The Importance of Trustworthiness

The consumer feels that deep down you can always wriggle out of any paying any claim by pointing out paragraph 407 sexual three. The extent to which actually the trust is dependent not really on legalistic mechanism of insurance but simply on reputational questions I mean during the coronavirus it struck me very very visibly that brands have canceled their conferences much much earlier than conference organizers haveYeah and the reason is if you're Nestle and you're holding a marketing conference the last thing you want is for you know Nestle to be held responsible for a fresh outbreak of COVID-19 okay.