

RV E16 - Thoughts on "All-Bound" and Revenue as a Team Sport | REVolution Podcast
Nov 13, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
How to Sell Stuff With Amazon Search Ads
01:47 • 4min
I've Built a B2B SaaS Company and Attract Companies That See the World the Way I Do
06:09 • 3min
What Are Some of the Things That Get in the Way of Alignment?
08:51 • 3min
What Do We Get From Marketing?
11:35 • 4min
Hybrid Attribution and Demand Creation
15:53 • 5min
The Hybrid Model Is Not Weighted
20:28 • 4min
I'm Not Pushing Blame on Anyone
24:10 • 5min
How to Measure Effectively and Confirm That Your Attribution Programs Aren't Working
29:00 • 5min
How Much Volume of Leads Can You Get Me?
33:58 • 5min
Getting to the Root Cause of the Misalignment
38:48 • 3min
When Times Are Good, Nobody Has to Challenge These Things
41:18 • 4min