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RV E16 - Thoughts on "All-Bound" and Revenue as a Team Sport | REVolution Podcast

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Getting to the Root Cause of the Misalignment

"I believe that all the quote unquote human stuff that people use are just band aids to try and put on the issues that happen at the leadership level," she says. "Instead of fixing the actual issue that our CRO and our CRO CMO aren't aligned on the strategy, instead they say let's have another meeting with our sales and marketing team every Friday." She adds: "When you're doing it as a band aid, instead of solving the real issue, that's when I have challenges'

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