I'm Not Pushing Blame on Anyone

In the late 2000s, it was basically like we can't measure anything in marketing. We need to get every single touch point measured and marketing needs to drive at that point leads. And so there was effectively just an over correction where we go from we don't have enough to measure to now we're measuring too much - which restricts innovation. But I'm not pushing blame on anyone because every single business leader should be able to look at what is the available information that I have to make a decision and then make a good decision.