How to Measure Effectively and Confirm That Your Attribution Programs Aren't Working

When you look at a top's down model, oftentimes if you actually ran the bottoms up against the top down, all you'd find is that these goals aren't realistic. And then maybe I'll jump on one other thing when you think about budgeting. So people could reference my podcast revenue vitals for that in like a soup in way more detail. It'll be at the top of the list when this thing comes out.