The Hybrid Model Is Not Weighted

Chris Anderson: One of the core tenets is attributions flawed, exactly like you said. And who's it fault? I often think about, and not that I'm trying to point fingers, but I'm also trying to unpack. Where did attribution go wrong? Like was it the vendors fault? Was it or for example, maybe it's a lot of different fingers we need to be pointing. He says his company has considered having two separate teams - one responsible for creating demand which gets measured this way through self-reported attribution,. The other team is responsible for capturing the demand and you use software to measure that. It's effectively that you just need these two things to know what's