WARC x Cannes Lions: The triple opportunity of attention

1

Introduction

00:00 • 2min

2

The Importance of Understanding the Relationship Between Advertising and Culture

01:33 • 2min

3

The Importance of Context in Advertising

03:19 • 2min

4

The Importance of Emotion in Advertising

05:27 • 3min

5

How to Track Emotional Responses in People's Homes

08:32 • 2min

6

The Effects of Coherency on Brand Love

10:14 • 2min

7

How to Maximize Emotion in Advertising

12:20 • 2min

8

The Importance of Context in Advertising

14:18 • 1min

9

The Importance of Emotion in Advertising

15:44 • 2min

10

The Triple Opportunity of Attention

17:49 • 2min

11

The Future of Attention

19:42 • 2min

12

The Importance of Creative in Attention

21:23 • 3min

13

How to Maximise Attention at a Creative Festival

24:06 • 2min

14

The Promise to the Customer: A New Mental Model

25:49 • 2min

15

The Impact of Promise to the Customer Campaigns on Brand Health Measures

28:12 • 4min

16

The Importance of a Promise to the Customer in Marketing

32:24 • 2min

17

Brand Building Promises to the Customer

33:56 • 2min

18

The Importance of Brand Strengths in E-Commerce

36:01 • 2min