WARC x Cannes Lions: The triple opportunity of attention
The WARC Podcast
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The Effects of Coherency on Brand Love
The ad break is 98% as engaging as the content, according to NVCU's research. "There is genuinely an increased level of love for our media brands," says executive vice president and head of brand marketing at NVCU John Defterios. The data was collected from thousands of consumers across a ton of TV shows over several years.
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