WARC x Cannes Lions: The triple opportunity of attention
The WARC Podcast
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How to Maximize Emotion in Advertising
I think there's something like 80% of sort of brand preference consideration is driven by emotion. So now, if you're as an advertiser, again, I'm looking at premium content that's driving emotion. And so then you couple that with your advertising that is emotional and drives them in and then delivers at the same time can deliver a very rational sales message. Like, it's perfect.
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