Brand Building Promises to the Customer

You also watched Scott Galloway's session earlier in the week alongside Doug Martin and Melissa Wilnemann of General Mills talking about creative risk taking, which is quite a different take on brand. Yeah. As I said, real mic drop moment. But it was really interesting because he kind of came at it from two different directions. If you look at kind of Apple a few years ago, they had loads of great brand based advertising, not that much talk about products and features and so on. Exactly. And now they pivoted to more product-focused ads. So that was kind of his example of showing this shift away from brand based advertising.