WARC x Cannes Lions: The triple opportunity of attention
The WARC Podcast
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The Future of Attention
New research shows that within the confines, the challenges of attention and attention limitations, there are opportunities for brands to do better. Media is the number one consideration in attention; creative can help, but within the confines. High impact, high emotion, creative advertising on a high attention media platform can then boost viewing by about 18%.
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