The Importance of Emotion in Advertising

Sally Kohn: I was really encouraged to hear the conversation around, you know, the metrics that were coming out of these case studies and the work that had been done. They wanted more of the context. And so we worked with a company called Coherency that have an approach called the love quotient. It's based on relationship science. So actually it picks up on an algorithm that I think is used by E-harm and unforgivable if I'm wrong but like the algorithm kind of basically works through matching matching.