The Impact of Promise to the Customer Campaigns on Brand Health Measures

A promise to the customer campaign is 48% more likely to drive improvements in brand health measures than non-promise to the customer campaigns. The biggest gap was at the lower levels of creative equipment, which is really exciting for a brand with limited resources or scale-up brands. We found that as you climbed the ladder, you were more likely to climb the ladder and succeed if you had a promise to theCustomer at the heart of your campaign.