WARC x Cannes Lions: The triple opportunity of attention
The WARC Podcast
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The Importance of Emotion in Advertising
I think the to continue to lean on emotion as kind of an effective tool. I'm pushing for people to just be a little bit more open minded as they think about where they're advertising lives and what media channels do. And so it could be broadcast live on a Thursday, but it can also live on as a clip on YouTube. Brilliant. Fascinating.
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