How to Track Emotional Responses in People's Homes

MediaPrope uses a sensor that sits on the palm of people's hands to measure an emotional response. The sensors are also able to pick up what they think and so at the same time in a kind of dial test essentially, but this time it sits on their phone. So as they are having that emotion, they're then able to kind of register it like I'm feeling this mentally on their phones. And then what they're saying, we captured in a survey after they've watched the show. We are then basically tracking their emotion all the way through the show, through the ad break, back into the show.And we have this at scale. This is not something you can do