The Bottom Line: Ecommerce Tactics for Profitable Growth

Ep #024: Navigating the Legalities of Influencer Marketing (with Robert Freund)

May 31, 2023

33:08

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Episode notes

Introduction

4min

How I Transitioned to Influencer Marketing

6min

The Craziest Case That I've Litigated as It Relates to Influencer Marketing

6min

The Cost of Publicity Use

2min

How to Avoid Copyright Infringement Lawsuits

2min

How to Avoid Getting Caught in a Copyright Lawsuit

3min

The FTC and the Influencer Marketing Agency

5min

How to Sue a Brand for a Million Dollars

2min

How to Develop an Influencer Marketing Campaign

3min

In this episode, we talk to Robert Freud, an advertising attorney, to discuss the legalities of influencer marketing. We cover various topics such as FTC regulations, Mr. Beast's recent giveaway controversy, and usage rights for brand content. The conversation emphasizes the importance of understanding the legal side of influencer marketing to avoid abuse and legal issues.

TIMESTAMPS

[03:10]: Robert's background
[04:17]: Robert's transition into influence marketing
[07:15]: Mr.Beast viral giveaway
[10:12]: Robert's craziest case relative to influencer marketing
[13:43]: Consequences of breaking lawsuits
[18:03]: Attorney opportunities on influencer lawsuits
[20:28]: Percentage of brands caught with lawsuits
[23:31]: Who's liable, the brand, agency, or Influencer?[24:58]: What is the Federal Trade Commission?

[27:06]: FTC's purpose
[28:38]: Calculating the amount to sue for

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Taylor Lagace: Twitter