How to Develop an Influencer Marketing Campaign

In this episode, we talk to Robert Freud, an advertising attorney, to discuss the legalities of influencer marketing. We cover various topics such as FTC regulations, Mr. Beast's recent giveaway controversy, and usage rights for brand content. The conversation emphasizes the importance of understanding the legal side of influencer marketing to avoid abuse and legal issues.

TIMESTAMPS

• [03:10]: Robert's background

• [04:17]: Robert's transition into influence marketing

• [07:15]: Mr.Beast viral giveaway

• [10:12]: Robert's craziest case relative to influencer marketing

• [13:43]: Consequences of breaking lawsuits

• [18:03]: Attorney opportunities on influencer lawsuits

• [20:28]: Percentage of brands caught with lawsuits

• [23:31]: Who's liable, the brand, agency, or Influencer?[24:58]: What is the Federal Trade Commission?

• [27:06]: FTC's purpose

• [28:38]: Calculating the amount to sue for

Cody Wittick: Twitter‍

Taylor Lagace: Twitter