Ep #024: Navigating the Legalities of Influencer Marketing (with Robert Freund)
The Bottom Line: Ecommerce Tactics for Profitable Growth
The FTC and the Influencer Marketing Agency
The FTC has a set of rules that they call the endorsement guides. They frame what they consider or what they would consider to be deceptive advertising in the context of influencer marketing. People need to know when their average price dues. That's why we have hashtag add and hashtag sponsored. We can get into like how did this close? You don't need to use even a hashtag when you make a disclosure. The same thing happened with fashion bloggers, but it's not as clear-cut.
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