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Ep #024: Navigating the Legalities of Influencer Marketing (with Robert Freund)
The Bottom Line
How to Sue a Brand for a Million Dollars
In California, it's like $750 per asset. What goes into the amount that ultimately they're able to sue for? The starting point could be if this is a content creator that has got grandiose in the past, what do they charge for something similar if they have? But then, yes, you can also consider how successful was this campaign? How widespread was it? How many ad dollars were behind it?
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