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Ep #024: Navigating the Legalities of Influencer Marketing (with Robert Freund)
The Bottom Line
The Cost of Publicity Use
In California, you don't even have to prove that you were harmed. You can here entitled to a minimum of $750 per violation so that's your attorney's fees. And at no point do you have to proving that you lost any money as a result of the use. It's usually pretty black and white, whether you broke the law or not. Like you either used a person's likeness or you didn't. There can be nuance cases, but a lot of the times it's not, there's not much of a defense. The longer you fight it, the bigger the bill is going to be that you're going to have to pay.
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