Ep #024: Navigating the Legalities of Influencer Marketing (with Robert Freund)
The Bottom Line: Ecommerce Tactics for Profitable Growth
The Cost of Publicity Use
In California, you don't even have to prove that you were harmed. You can here entitled to a minimum of $750 per violation so that's your attorney's fees. And at no point do you have to proving that you lost any money as a result of the use. It's usually pretty black and white, whether you broke the law or not. Like you either used a person's likeness or you didn't. There can be nuance cases, but a lot of the times it's not, there's not much of a defense. The longer you fight it, the bigger the bill is going to be that you're going to have to pay.
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