Ep #024: Navigating the Legalities of Influencer Marketing (with Robert Freund)
The Bottom Line: Ecommerce Tactics for Profitable Growth
The Craziest Case That I've Litigated as It Relates to Influencer Marketing
The last case I litigated was less about influencer marketing and having to do with any issue that comes up, any influencer marketing all the time. It's oftentimes just a lack of clarity of front and making sure that the brand of the influencer, even if they have the same thing in mind, makes sure that what they put in writing reflects that. You've got to have usage rights, people. And there is no requirement that somebody send you even a mistake before they fly a lawsuit.
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