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Introduction
Travis: We are getting into the legalities of impulse marketing for bringing on a close friend and someone who is an advertising attorney in Robert Freud. He's been a close, close contact for the kinship team when it comes to any questions around legal advice or how to go about it in a proper way. So I think this will be a very valuable episode. You cannot skip over the legalities you can't just use and abuse these influencers whether it be on just the relational side but certainly on the legal side this is becoming a very popular thing. Just even in the attorney world there's advertising attorneys that are talking and looking at cases constantly because as you'll find out in this