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Ep #024: Navigating the Legalities of Influencer Marketing (with Robert Freund)
The Bottom Line
How to Avoid Copyright Infringement Lawsuits
Larry Flynt: Are there attorneys out there like looking at this as a ripe marketplace just to come up on right now and hey, I saw this UGC and this brand's advertising? If not, let's go get up. Like our attorneys going and trying to find these opportunities instead of like these influencers seeking out that assistance. He says some lawyers scour the internet for every violation of copyright and just spam out either demand letters or most of them won't even do that. Flynt: One firm in the past week has filed six lawsuits against iHeartMedia for random blog posts where they'll take a picture of a house... And they're served with copyright infringement lawsuits.
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